![]() Martin ( Game of Thrones), who was named Chief World Builder by the collective four years later. Set in a 20,000-square-foot space that once housed a bowling alley, House of Eternal Return is Meow Wolf’s flagship attraction, The group managed to purchase it thanks to an investment by fellow Santa Fe resident George R.R. Meow Wolf is an art collective that has constructed several unique and lucrative immersive venues, including House of Eternal Return in Santa Fe, New Mexico (2016), Convergence Station in Denver, Colorado (2021) and Omega Mart (2019) at the Area 15 complex in Las Vegas, Nevada. ![]() before going international in late 2022.” Kallmeyer adds, “Enklu will continue to bring immersive augmented reality to the world by partnering with incredible artists like Android Jones as we open up more locations in select cities in the U.S. In The Unreal Garden, holographic content fills the space around you and you can interact using hands or voice.” Regarding the Vincent van Gogh experiences, Kallmeyer comments, “Immersive augmented reality, like the kind experienced in the Unreal Garden 2.0, is fundamentally different from the projections in experiences like the Immersive Van Gogh. “The platform enables developers to ‘inload’ 3D content to physical rooms and create interactive narrative-driven experiences for cutting-edge immersive headsets like the HoloLens 2.” According to Kallmeyer, Unreal Garden 2.0 runs on Enklu’s immersive storytelling platform. With Microsoft’s HoloLens 2 headset, the viewer explores spaces that reveal digital art and augmented flora and fauna, including Android Jones’ fractal trees, Scott Musgrove’s jellyfish and John Park’s hummingbirds. The first version launched in 2018 and the updated edition followed two years later. Enklu operates The Unreal Garden and publishes VR/AR storytelling software.Ĭurrently running in San Francisco and Denver, The Unreal Garden 2.0 is an augmented reality experience full of interactive art. Immersive entertainment is the answer,” says Enklu CEO Ray Kallmeyer. Modern audiences want experiences that are dynamic, interactive and shareable on social media. Immersive entertainment fills a void that used to be filled by movie theaters. “People crave social experiences that they can’t replicate at home. Like mega must-see art exhibitions of the past, the new immersive entertainment can be family friendly, serve as an original date or simply be a compelling excuse to get out of the house. ![]() ![]() The distinctive attractions were already surging in popularity before the pandemic and now are driving foot traffic as the appetite for live events explodes in a post-lockdown era. Those involved in these endeavors are mixing VR, AR, haptics, 3D projection mapping, motion capture, RFID cards and other technologies with older diversions to create new forms of art and entertainment, and building networks of venues to host successor immersive experiences. It may transform malls, museums and theme parks along the way. Meow Wolf’s interactive psychedelic fun houses, Dreamscape’s full-roam multi-player VR adventures, immersive Van Gogh exhibits, and experiential art and entertainment are all part of a growing new ‘experience economy’ that involves both traditional and ‘immersive’ artists. Immersive entertainment is selling out venues all over the world.
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